What Is Digital Marketing?

WHAT IS DIGITAL MARKETING: AN EXPLANATION

So, let's start by defining exactly what traditional and Digital Marketing is before we look at the differentiating factors.

Traditional Marketing refers to traditional media such as television, radio and print ads. Other types of traditional Marketing you might see are billboards, bus benches and printed posters.

Digital Marketing refers to delivering your Marketing message through digital mediums such as Websites + SEO, Google Ads + SEM, and Social Media to name a few.

You have the WHAT, so next up we will dive into the WHY, HOW, and WHO of Digital Marketing.

WHY DIGITAL MARKETING FOR YOUR SMALL BUSINESS

Implementing a Digital Marketing Strategy can benefit your business greatly. These platforms can become a huge asset in your small business and more and more entrepreneurs are integrating Digital Strategy into their marketing and advertising.

Some pros to opting for Digital Marketing are:

• It is affordable
• When implemented correctly your return on Investment is high
• It increases brand awareness
• It can bring more revenue into your business

HOW TO USE DIGITAL MARKETING IN YOUR SMALL BUSINESS

Website + Search Engine Optimization

Your Website should be the hub of your business. An effective Website and SEO strategy will drive potential customers to your Small Business. SEO, when done correctly, will ensure that you can be found by intenders when they need to find you, and also with information relevant to their needs.

Google Ads + SEM

Creating Google Ads will allow you to drive more traffic to a specific product or service within your business. The best part about Digital Advertising is you can track your results, and make small pivots if necessary. Traditional Marketing is much more difficult to track and cannot be changed as easily.

Social Media

Using Social Media platforms such as Facebook, Instagram and LinkedIn can help you to grow your brand awareness and increase your Digital Footprint. Many prospective customers will look into your full ecosystem (Google Reviews, Social media and Website) before deciding to make a purchase from you.

Social Media organic posts, and paid ads, can be used to drive traffic to your website and bring more revenue into your small business.

Email Marketing

Email Marketing is a great way to keep your brand top of mind, and allow your leads to saving pertinent information about your products and services in their inbox until they are ready to read it. Another benefit of Email Marketing is you can track bounce rates, and click-throughs, which allows you to follow up with customers who are looking into making a purchase from you.