How To Pivot Your Small Business: The Aftermath of COVID-19

How To Pivot Your Small Business: The Aftermath of COVID-19

Times are tough for Small Businesses. March 2020 will forever be remembered as a time that defined many people's entrepreneurial journey.

We spent many sleepless nights not only pivoting our business here at StyleLabs, but also helping our Airdrie and Surrounding Area Small Businesses do so as well.

Through that time we compiled this comprehensive guide that can help you pivot your business and digital strategy during the Coronavirus Pandemic.


We know that a digital marketing strategy is incredibly important to the success of any business, but now it is more important than ever because:

  • Traditional brick and mortar stores were forced to close or operate with many restrictions.
  • Consumers are spending more time than ever online- which offers many Pros and Cons to the existing business.
  • Not only did most of our clients remain intact during COVID, but we also brought in many new clients that saw the importance of digitizing their business and remaining top of mind with consumers.

Read on to learn how we did it.


Top of Mind Awareness

We know it can take anywhere from 7-10 touch points with a prospect before they decide to make a purchase from your business. After helping many small businesses through the last recession with our Recession Buster Product we knew three things were for sure:

  • That there would be more eyes online than ever before
  • Businesses that went 'dark' with their Marketing and Advertising took twice as long to recover if they recovered at all
  • Eventually, there would be an economic correction

We helped our clients to remain intact, by creating Top of Mind Awareness through Google Ads, Social Media and Email Marketing Campaigns, and SEO Strategy. Many of these Digital Strategy Campaigns were completed through our Marketing Department in A Box Style CRM.

High-Value Content

Right now it is more important than ever to provide high-value content for your viewers. Sending Email and Social campaigns with useful and helpful content is a great way to keep your Airdrie Small Business top of mind. SEO-packed website content can drive traffic to your website, and we found our clients were getting views and conversions like never before.

Unique Offerings

Creating new and unique ways to monetize online is a simple and effective way to reach new clients. Our research shows that many customers were left unable to purchase from their usual businesses during COVID-19, so many were forced to try new vendors. Best of all, many of them will not switch back, so creating a new offering within your existing business to catch some of these 'orphaned customers' is a great way to expand your reach and increase your revenues.

Get Digital

Now is the time to increase and refine your digital footprint. Simply having a website is not enough. Your Airdrie Small Business needs a website that will:

  • Drive traffic to your website
  • Convert leads into paying customers
  • Turn customers into evangelists

Our Startup Kit and Business Kit are great options to do exactly that at prices that every Entrepreneur can afford.

Don't miss the opportunity to get digital like never before and grow your Airdrie and Area Small Business.


There is only one time that is better than today to get started and that was yesterday. Our Recession Buster Platform helps your Airdrie Small Business:

  • Pivot
  • Grow
  • and Thrive

during unprecedented times. Our Web Design, Marketing, and Social Media/Blogging/SEO Services in Airdrie will allow your small business to thrive. Reach out today.


Q: How long does it take to build a Recession Buster Platform (Startup Kit?)
A: 2-4 weeks is what we are currently quoting, but we aim to complete it faster.

Q: My Small Business has been very quiet the last few months. Is it too late to grow and digitize my business after COVID-19?
A: Absolutely not! We still have many new clients getting started with our Startup Kit, Business Kit and Custom Web Design + CRMs. Check out our Portfolio to see some of our work.

Q: I am great at what I do, but I am not great at managing my Marketing. Can you help with this?
A: We sure can. We have a twice-monthly Academy for our clients as well as we offer Managed Services where our professional team will do:

  • Web Design
  • Blogging Services
  • SEO Strategy
  • Social Media Campaigns
  • Email Marketing Campaigns
  • Google Ad and Social Media Ad Creation and Management

and much much more.



StyleLabs is a Digital Marketing company that specializes in Website Design, SEO, and Digital Strategy. With a strong background in Market Research combined with our cutting-edge technology, we've been able to rank over 90% of our clients on the 1st page of Google for over 10 keywords. Serving Small Businesses in Airdrie, AB, and surrounding areas for over a decade.


At StyleLabs our team has the experience, the resources, and the passion to help you and your business get the edge it deserves. Contact our team today to book your free consultation!

You can reach out to our team by filling out our contact form below or calling us directly at 1-587-880-3358, or by filling out a Know My Prospect form to jump ahead of the line.

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